Recruitment & Employer Branding
Employer Branding in the Gen Z Era
Employer Branding in the Gen Z Era
Gen Z doesn’t just want a job. They want meaning, flexibility, growth, and authenticity. As an employer, your brand is not just a logo or career page — it’s the story people tell about working with you. Here’s a simple roadmap to help you shape an employer brand that speaks to Gen Z.
Gen Z doesn’t just want a job. They want meaning, flexibility, growth, and authenticity. As an employer, your brand is not just a logo or career page — it’s the story people tell about working with you. Here’s a simple roadmap to help you shape an employer brand that speaks to Gen Z.
Know What Gen Z Wants
Know What Gen Z Wants
Know what Gen Z values most — purpose, growth, and real culture.
Know what Gen Z values most — purpose, growth, and real culture.
Craft a Real Brand Story
Craft a Real Brand Story
A brand isn’t a slogan. It’s the lived experience of your people.
A brand isn’t a slogan. It’s the lived experience of your people.
Go Where Gen Z Is
Go Where Gen Z Is
Be active on social media. Use short videos, real stories, and employee voices to reach Gen Z where they spend time.
Be active on social media. Use short videos, real stories, and employee voices to reach Gen Z where they spend time.
Learn from Real Cases (Global & Local)
Learn from Real Cases (Global & Local)
Study how others do it — from global brands to Indonesian startups.
Study how others do it — from global brands to Indonesian startups.
Reflection
Reflection
If a Gen Z candidate asked me:
"Why should I join your company?"
what story would I tell — and would they believe it?
If a Gen Z candidate asked me:
"Why should I join your company?"
what story would I tell — and would they believe it?
If a Gen Z candidate asked me:
"Why should I join your company?"
what story would I tell — and would they believe it?
Write it down somewhere you’ll remember. Reflection beats scrolling.
Write it down somewhere you’ll remember. Reflection beats scrolling.
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Leadteration
Leadteration
Your Human Capital learning map
© 2025 Leadteration
Leadteration
Your Human Capital learning map
© 2025 Leadteration
Leadteration
Your Human Capital learning map
© 2025 Leadteration